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Starbucks has had a tricky few years. The corporate is now on its fourth CEO in lower than 4 years, and is at present fighting a steep decline in gross sales worldwide. So on this video, we dive into the historical past of Starbucks and why they’re struggling.
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1 – https://tales.starbucks.com/uploads/2019/01/AboutUs-Firm-Timeline-1.6.21-FINAL.pdf
2 – https://www.nytimes.com/2008/01/08/enterprise/08starbucks.html
3 – https://companiesmarketcap.com/gbp/starbucks/marketcap/#google_vignette
4 – https://www.bloomberg.com/information/options/2023-09-20/starbucks-spends-billions-to-slash-wait-times-with-faster-orders
5 – https://www.bloomberg.com/opinion/articles/2024-05-08/starbucks-howard-schultz-linkedin-post-shows-he-s-underminer-in-chief
6 – https://www.economist.com/enterprise/2024/08/14/can-chipotles-boss-turn-starbucks-around
7 – https://www.bloomberg.com/opinion/articles/2024-07-30/starbucks-ceo-gets-some-cover-from-elliot-for-needed-overhaul
8 – https://www.bloomberg.com/information/articles/2024-07-09/how-starbucks-sbux-lost-its-crown-to-luckin-coffee-in-china-podcast
9 – https://www.bbc.com/worklife/article/20230829-why-boycotts-eventually-fall-into-the-dustbin-of-outrage
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