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Music streaming firm Spotify mentioned immediately that it’s testing music movies for premium customers in 85 extra markets. The corporate first ran a video experiment in restricted markets in March. Spotify initially rolled out music movies in beta in 11 international locations, together with the U.Okay., Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, the Philippines, Indonesia, and Kenya. Earlier this yr, Egypt was added to the record. The corporate didn’t specify if these 85 new markets included the U.S. It’s a big marketplace for the streaming large however was omitted within the first set of areas the place music movies have been out there. Regardless of the brand new growth, the music video characteristic stays restricted to paid customers. The service’s music movies can be found on cellular and desktop. Customers can simply swap between audio and video by way of a toggle. At first, if you switched from audio to video, the video would begin enjoying from the start. The corporate has now made the swap extra seamless. Spotify can be including video indicators subsequent to trace names so you possibly can spot them simply in search outcomes. Customers can flip their cellphone within the panorama mode to modify to the full-screen video. The corporate mentioned that listeners who uncover a track and watch the music video on the app are 34% extra probably, on common, to stream the track once more the next week. A part of YouTube’s attraction as a music streaming service has been its native help for music movies. Spotify is now attempting to get some music video-loving followers to sway their means
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