- Technique unveils a brand new Bitcoin brand and orange shade scheme representing its Bitcoin technique
- Saylor is predicted to debate the rebrand in the course of the firm’s earnings name on Wednesday night
- Technique at present has 471,107 Bitcoin in reserve value $45.8 billion
MicroStrategy, the most important company Bitcoin holder, has introduced it’s rebranded to Technique and unveiled a brand new Bitcoin brand.
In a put up on X, Michael Saylor, co-founder of Technique, merely stated: “new model, identical technique,” with a picture of him in entrance of the corporate’s new brand.
New ₿rand, Identical Technique pic.twitter.com/r1LD5FdEjJ
— Michael Saylor⚡️ (@saylor) February 5, 2025
In an announcement launched on February 5, Technique stated the rebrand was a “pure evolution of the corporate, reflecting its focus and broad enchantment.” The stylized “B” within the new brand represents Technique’s Bitcoin technique whereas the orange shade highlights “vitality, intelligence, and Bitcoin,” in accordance with the press launch.
Technique’s inventory ticket, MSTB, stays the identical.
The rebrand comes forward of the corporate’s earnings name on Wednesday night, throughout which Saylor is predicted to debate it.
Bitcoin shopping for technique
Since 2020, Technique has employed a Bitcoin shopping for technique; nevertheless, over the previous yr, it has ramped up its efforts. In November, Saylor introduced that the corporate was elevating $21 billion from a inventory sale so it might purchase extra Bitcoin.
In response to information from SaylorTracker, the corporate at present has 471,107 Bitcoin value $45.8 billion.
Claiming that Bitcoin represents digital capital, Saylor urged Microsoft to undertake Bitcoin, stating that “Bitcoin represents the best digital transformation of the twenty first century.”
Different firms following in Technique’s Bitcoin shopping for footsteps embrace Metaplanet, which is aiming to extend its Bitcoin holdings to 10,000 in 2025.
