Web3 leisure agency Imaginary Ones, in collaboration with trend model HUGO, has unveiled a brand new customizable denim jacket built-in with web3 options.
Per a press launch shared with crypto.information, the special-edition merchandise, a part of HUGO’s denim-focused new line, HUGO BLUE, aligns with the model’s technique to interact with Gen-Z audiences by way of gaming and Metaverse platforms.
Particulars of the jacket had been initially shared with the Imaginary Ones group on Discord and X on March 12.
From March 14, group members had been capable of guide the bodily jacket utilizing Tether’s USDT. All of the jackets had been reserved inside an hour of launch.
The jacket features a DIY customization equipment with 5 unique patches from HUGO and Imaginary Ones. An NFC tag beneath the HUGO flower patch supplies entry to a WebAR-powered expertise, permitting followers to customise their digital wearables and share them on social platforms without having a devoted app.
Customers can redeem the digital wearable for a singular Roblox pores and skin. This will solely be claimed by way of a secret bubble room throughout the sport, the place customers may also be awarded an identical helmet.
After customizing their web3 jacket and redeeming their Roblox pores and skin, holders will obtain $350 in Imaginary Ones’ native token, BUBBLE Coin.
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Moreover, NFT holders within the Imaginary Ones group may also obtain a bonus of 10-30% extra BUBBLE Coin for every NFT they personal.
“These parts enable us to shock and have interaction our customers in new and inventive methods and open up contemporary avenues for interplay and personalization. We’re at all times in search of progressive manufacturers desperate to problem the established order alongside us. By collaborating with these like-minded companions, we are able to craft distinctive, memorable experiences that stand out on this house,” Imaginary Ones CEO Clement Chia instructed crypto.information.
In the meantime, Imaginary Ones has continued to ascertain its presence within the web3 gaming group, having launched two web3 video games, Bubble Rider and Bubble Rangers, in 2023 with in-game NFTs. The latter, specifically, has been very effectively acquired by the gaming group, having secured over 2 million in downloads.
The most recent growth additionally comes on the heels of Imaginary Ones’s collaboration with Web3 enterprise capital agency Animoca Manufacturers. The NFT challenge plans to leverage Animoca’s experience and sources to strengthen its tokenomics. The enterprise capital agency may also help Imaginary Ones with its go-to-market technique.
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