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VIDEO INTRODUCTION:
Hello everyone,
Within the yr 1908, a small workshop proprietor took his 10 yr outdated son to a race course in a small city in italy. For most individuals this race was merely a supply of afternoon leisure, however for this 10 yr outdated child it was essentially the most exhilarating expertise of his life. He heard the engines roar, the individuals screaming and because the vehicles raced by means of, he smelt the scent of the burning rubber tyres!! And that is when this child determined to construct the most effective race automobile on the planet!! Little did the spectators that day know that they had been witnessing the beginning of a legend. As a result of the child they noticed was none apart from Enzo Ferrari and the vehicles that he would construct would go on to kind essentially the most iconic vehicle firm within the historical past of the world which everyone knows at the moment as Ferrari!!!
In the event you have a look at how far far forward ferrari is, check out this,
In fy23, Mercedes had 170,000 workers and offered 2.49 million autos, bmw had 154,950 workers and offered 2,555,341 autos, vehicles the place ferrari solely has 4988 workers and offered solely 13,663 vehicles!! However if you happen to have a look at the valuation of those firms, whereas mercedes has a market cap $73.39 Billion, bmw has a market cap of $60.75 Billion, the place ferrari has a market cap of $77.14 Billion!!! So despite promoting 190 instances much less vehicles than BMW and mercedes, ferrari continues to be extra precious than each its counterparts!!! Now if you happen to look again at historical past, there was no sensible method Enzo Ferrari may have constructed an 80 billion greenback firm, as a result of when he began he had no cash, no wealthy connections and most significantly, he constructed the corporate in the course of the worst interval in fashionable historical past which was the nice despair and world warfare 2!!!! However when he died he died he was price 100 million {dollars} and was generally known as one of many best engineers in historical past!!
So the query is, how is it even attainable {that a} poor child with no cash and no engineering background went on to construct essentially the most iconic vehicle firm in historical past?
How did he handle to construct a billion greenback firm in the course of the nice despair and world warfare 2?
And most significantly, what are the teachings that we have to study from the enduring rise of Enzo ferrari?
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✅Research Supplies:
https://www.carandclassic.com/journal/famous-firsts-the-ferrari-125-s/
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