Doodles, an NFT-pushed leisure property, is making a transfer. On Monday, the mission introduced that it’ll migrate its “Stoodio” avatar customization platform to Ethereum layer-2 scaling community Base, departing the Circulate blockchain within the course of.
The transition, set to happen in mid-July, goals to leverage Base’s cheaper and quicker transactions in comparison with the Ethereum mainnet. Base, which was developed by fashionable crypto trade Coinbase, is gaining steam inside the more and more crowded discipline of Ethereum scaling networks.
The unique Doodles profile image (PFP) assortment will stay on Ethereum, and solely the Stoodio and the varied NFT wearables and character customizations will make the shift from Circulate to Base.
Doodles CEO Julian Holguin instructed Decrypt that leaving Circulate—which the mission picked again in early 2023—wasn’t as a consequence of specific points or complaints with the community behind NBA High Shot and different apps, however had extra to do with the mission’s imaginative and prescient for the long run.
“Circulate have been unimaginable companions to us. They’ve constructed among the stuff that this area as a complete must be most happy with,” Holguin mentioned. “I feel, on the finish of the day, it simply got here right down to plenty of our present group being somewhere else.”
When requested what he meant by “present group” discovered elsewhere, Holguin pointed to a need for the Stoodio to be the place they consider there’s the very best probability for mass adoption.
“If we actually are going to construct an leisure studio sooner or later that is internet-native and on-chain, we have to create actually rewarding and wealthy experiences for our core base,” he mentioned.
With over 1,000,000 followers on its social media channels and a weekly complete viewership averaging 25 million views for its animated content material, Doodles goals to develop its digital footprint considerably on Base. The Stoodio platform, identified for its wealthy array of digital wearables and collectibles, may benefit immensely from the huge attain of the Coinbase ecosystem.
“Doodles is reaffirming its dedication to spearheading widespread crypto adoption via this strategic partnership,” mentioned Holguin. “Aligning with Coinbase and Base brings us again to our roots and propels our mission to make crypto extra accessible and fascinating.”
To mark the event, Doodles will provide a singular free Base NFT mint via Zora. This occasion will unlock unique content material inside the Stoodio upon completion of the migration. Particulars for the free mint might be introduced quickly, the corporate mentioned.
Austin Hurwitz, Head of Enterprise Growth and Technique at Doodles, shared his optimism in regards to the collaboration. “We consider that the subsequent wave of crypto adoption might be pushed by merchandise that aren’t solely simple to make use of, but additionally entertaining and priceless,” he mentioned. “By becoming a member of forces with Coinbase and Base, we’re taking a significant step in the direction of realizing this imaginative and prescient.“
This strategic shift additionally aligns with Doodles’ upcoming animated quick movie, “Dullsville and the Doodleverse.” Set for launch in September, the movie is directed by Doodles founder Scott “Burnt Toast” Martin and options music produced by Pharrell Williams—Doodles’ chief model officer. Musicians Lil Wayne and Coi Leray may also contribute music and voice characters.
“There’s a brand new flywheel, and that is a flywheel that is direct-to-consumer, and it brings the group and the IP creator lots nearer collectively,” Holguin mentioned. “Web3 and crypto lets us lower plenty of the middlemen out to create a richer ecosystem for us and our group.”
Edited by Andrew Hayward
