Leisure large NBCUniversal launched a number of blockchain-based initiatives on Aptos final 12 months, and now has agreed to a long-term partnership with Aptos Labs to proceed constructing fan experiences and video games primarily based on its IP through the community.
The corporations solely shared the information with Decrypt on Thursday, describing it as a multi-year alliance and a “long-term strategic growth settlement” that can see Aptos Labs help the media juggernaut because it continues to discover blockchain-based apps, video games, and loyalty initiatives.
“At the moment’s media and leisure panorama is quickly altering, with fan experiences and preferences driving much more of these shifts than in earlier eras,” mentioned Common Footage VP of Know-how Partnerships Greg Reed, in a launch. “Our multi-year partnership with Aptos Labs will assist us deepen our fan relationships so we are able to create and ship extra of the media and leisure experiences our audiences crave.”
Owned by Comcast, NBCUniversal is the conglomerate behind quite a few movie, tv, and multimedia manufacturers, together with the NBC tv community, DreamWorks, and Peacock. It owns an enormous array of IP throughout varied media codecs, as properly, and can look to proceed to construct blockchain-enabled experiences round these properties and types.
In FREE RENFIELD The Sport, devoted avid gamers and Dracula-fans can declare unique digital collectibles powered by Aptos!
Each week, one fortunate participant will win a Dracula-inspired Ruby Ring 💍 or different uncommon prizes!
Extra factors = extra entries!
PLAY NOW 👇https://t.co/UY5HJjOucs pic.twitter.com/I8kACNIS6g
— Aptos (@Aptos) April 12, 2023
In 2023, NBCUniversal labored with Aptos Labs to launch an Aptos-based recreation impressed by the Nicolas Cage movie “Renfield,” in addition to a fan expertise tied to “The Exorcist: Believer.”
The corporate has additionally pursued blockchain initiatives with different companions up to now, together with a scavenger hunt at Common Studios parks that featured thousands and thousands of NFTs in alliance with crypto funds startup MoonPay in 2022.
NBCUniversal additionally produced Traditional Monsters attire with NFT “digital twins” that very same 12 months with Variant3D, and has launched NFTs primarily based on the movies “Again to the Future: Half II” and “Scott Pilgrim vs. The World” through different platforms.
“We goal to ship world-class, internet-grade blockchain merchandise and options to the market,” mentioned Aptos Labs co-founder and CEO Mo Shaikh, in a launch. “We sit up for working with NBCUniversal and leveraging the Aptos blockchain to discover deepening fan relationships and delivering distinctive leisure experiences.”
