If it looks like each app is providing crypto investing, or there is a fee plan for each buy, that is embedded finance at work. Watch to study what embedded finance is, and the principle forms of embedded finance you have possible already encountered.
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E-payment tendencies: https://www.techtarget.com/searchcustomerexperience/information/252516833/Sq.-exec-discusses-metaverse-electronic-payment-trends
What’s embedded finance: https://www.techtarget.com/whatis/function/Embedded-finance-explained-Every thing-you-need-to-know
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